Lulu McEvoy, MGC 1997 Leaver
From an early age, my love for painting and all things ‘colour’ meant I was always destined to pursue a career that would allow me to express myself creatively. After studying fashion design at Kingston, I went straight into the fashion industry, spending three years in Italy and France, designing adult ranges for Benetton and Et Vous respectively.
Then, whilst working for Liberty of London, I moved into designing children’s wear, which was followed by stints at several international labels, creating successful kids’ collections for Marie Chantel, Aquascutum, Gap & The Little White Company.
At 28, my boyfriend (now husband) and I made a life-changing decision & moved to India. Inspired by the bold, vibrant colours & textiles, I saw an opportunity to develop my own products, marrying the techniques and textures of the sub-continent with a British modern aesthetic. From here, I founded my homeware lifestyle brand, Lulu & Nat.
Back in the UK, having established stockists including Cotton & Cologne and Designers Guild, I quickly moved into e-commerce and now continue to trade the brand via online, pop-up activation and a network of international retailers.
What does success look like?
Personal measures of success are often formed by ones’ relative status to their life till that point, plus the ambitions they set themselves along the way. Success is therefore a very personal thing, but easier to attain if one remains flexible in their attitude toward it.
Success is when you find the right balance: it’s hard to maintain, and situations around you often conspire to unbalance you, but you should always try to maintain a good equilibrium between family, friends, careers and the things you love.
Success is contentedness. Finding inner peace despite the personal & social pressure that is all around us.
What is your best piece of advice?
Throughout my career I’ve always followed my passion, persevered through the challenges and avoided taking myself too seriously. This approach has always served me well, so I pass it on as my personal advice.