Young Enterprise Success!
On the 15th of June the company members of Dynamic travelled to Wolverhampton University for the Young Enterprise (YE) West Midlands Regional Finals. This in itself was a huge accomplishment, as they were the sole representative of the Herefordshire and Worcestershire County, after receiving Best Company earlier in May.
The girls arrived at the University, where the girls had to quickly set up their trade stand to showcase their journey though YE so far, as well as promoting their product "The Little Book of You". The girls then had a chance to check out their competition. Afterwards, each company got interviewed by a set of judges, who asked them questions about their product and their market research and gave them a grilling about their finance!
Next up, were the presentations. Everyone filed into one of the lecture halls in anticipation of the presentations to come. Dynamic were up second and were represented by Sarah Jackson, Charlotte Spittle, Sabrina Tsang and Liberty Wilkinson. They did an amazing job, jampacking every second of the four minutes that they were allocated to walk the audience (and of course the judges) through the life of their company. They did this by comparing their journey to a flower. First they needed strong roots, which came from their initial investment in the company, which quickly grew due to their weekly sweet selling. From there they were able to focus on their stable stem. This came from the development of their introductory product "The Little Box of Mindfulness". Finally they had the petals, comprising of "The little book of you", (content was sourced from the likes of Steve Backshall and Helen Glover), taking advantage of selling opportunities including sales on www.etsy.com, understanding the power of social media, and finally recognising the positive social impact that their book carries.
Once all of the companies had presented, we then had a short break followed by a talk from guest speaker Alana Spencer, winner of the 2016 Apprentice television show. She was extremely engaging and motivating. The night then culminated with the event we were all waiting for - prizes! Dynamic did incredibly well, winning Best Presentation and Best Financial Directors (Yuki Chung and Sabrina Tsang) and Miss MacDonald won Best Centre Lead. Although Dynamic was not successful in winning Best Company, they really and truly did themselves proud. They were 1 of 6 companies at the West Midlands finals from a possible 165. Since their creation in September, they wrote an amazing book about Wellbeing and Mindfulness, sold over 220 copies, made over £2500 revenue, wrote a 10 page report, been interviewed by three sets of judges, presented to an audience on three occasions, and won 7 awards throughout the process. What an end to another great Young Enterprise year!